by Holst is a company offering niche, stylish and functional street wear for active women. The target audience is women who want something beyond the ordinary. Who have found their style and who are willing to pay for functionality, quality and style.
The company has received several awards and honours for its innovative ideas.
During its first few years the company focused on creating awareness for the brand through magazines and competitions. Events and fairs have also been high in their priority to raise profile.